Packaging Illustration

Every now and then a perfect project comes along, one so suited to my skill set that I fall in love with it each time I work on it. This set of illustrations, along with hand drawn calligraphic typography, was destined for a set of packages for a major UK retailer. I sent my final files and was waiting patiently to see the packaging appear on UK shelves when the art director informed me that they’d decided to cancel the project and were potentially undertaking a massive brand overhaul, right down to the iconic logo. Alas, the illustrations live on, perhaps to be repurposed in something else down the line…